# Success evaluation

Success evaluation allows you to define custom goals and success metrics for your conversations. Each criterion is evaluated against the conversation transcript and returns a result of `success`, `failure`, or `unknown`, along with a detailed rationale.

https://www.youtube-nocookie.com/embed/hvuuRpvAlV0?rel=0

## Overview

Success evaluation uses LLM-powered analysis to assess conversation quality against your specific business objectives. This enables systematic performance measurement and quality assurance across all customer interactions.

### How it works

Each evaluation criterion analyzes the conversation transcript using a custom prompt and returns:

- **Result**: `success`, `failure`, or `unknown`
- **Rationale**: Detailed explanation of why the result was chosen

### Types of evaluation criteria

::::tabs
:::tab{title="Goal prompt criteria"}
**Goal prompt criteria** pass the conversation transcript along with a custom prompt to an LLM to verify if a specific goal was met. This is the most flexible type of evaluation and can be used for complex business logic.

**Examples:**

- Customer satisfaction assessment
- Issue resolution verification
- Compliance checking
- Custom business rule validation
:::
::::

## Configuration

:::::steps
:::step{title="Access agent settings"}
Navigate to your agent’s dashboard and select the **Analysis** tab to configure evaluation criteria.

<img src="../img/site-assets/fdr-prod-docs-files-public.s3.us-east-1.amazonaws.com/elevenlabs.docs.buildwithfern.com/fee8bc444d5436c71eae3829b9ec8d5cdb6a57c4d4efe6483d7bfed2b066e438/assets/images/conversational-ai/analysis-settings-151p3ei.png" alt="Analysis settings">
:::

::::step{title="Add evaluation criteria"}
Click **Add criteria** to create a new evaluation criterion.

Define your criterion with:

- **Identifier**: A unique name for the criterion (e.g., `user_was_not_upset`)
- **Description**: Detailed prompt describing what should be evaluated

<img src="../img/site-assets/fdr-prod-docs-files-public.s3.us-east-1.amazonaws.com/elevenlabs.docs.buildwithfern.com/0e1ad5eec745d5733701dcf8cbf4f413473f55a0b5f26add4faac540dbbd086a/assets/images/conversational-ai/evaluation-fpwz4s.gif" alt="Setting up evaluation criteria">

:::callout{intent="note"}
Evaluation criteria are limited to 30 per agent.
:::
::::

:::step{title="View results"}
After conversations complete, evaluation results appear in your conversation history dashboard. Each conversation shows the evaluation outcome and rationale for every configured criterion.

<img src="../img/site-assets/fdr-prod-docs-files-public.s3.us-east-1.amazonaws.com/elevenlabs.docs.buildwithfern.com/657888630b51010fa6920275cfbb8f3dce51c0cbcfdb8ecf3d5d938f17a8186a/assets/images/conversational-ai/evaluation_result-1ewo88z.gif" alt="Evaluation results in conversation history">
:::
:::::

## Best Practices

:::accordion{title="Writing effective evaluation prompts"}
- Be specific about what constitutes success vs. failure
- Include edge cases and examples in your prompt
- Use clear, measurable criteria when possible
- Test your prompts with various conversation scenarios
:::

:::accordion{title="Common evaluation criteria"}
- **Customer satisfaction**: “Mark as successful if the customer expresses satisfaction or their issue was resolved” - **Goal completion**: “Mark as successful if the customer completed the requested action (booking, purchase, etc.)” - **Compliance**: “Mark as successful if the agent followed all required compliance procedures” - **Issue resolution**: “Mark as successful if the customer’s technical issue was resolved during the call”
:::

:::accordion{title="Handling ambiguous results"}
The `unknown` result is returned when the LLM cannot determine success or failure from the transcript. This often happens with:

- Incomplete conversations
- Ambiguous customer responses
- Missing information in the transcript

Monitor `unknown` results to identify areas where your criteria prompts may need refinement.
:::

## Use Cases

::::card-grid
:::card{title="Customer Support Quality"}
Measure issue resolution rates, customer satisfaction, and support quality metrics to improve service delivery.
:::

:::card{title="Sales Performance"}
Track goal achievement, objection handling, and conversion rates across sales conversations.
:::

:::card{title="Compliance Monitoring"}
Ensure agents follow required procedures and capture necessary consent or disclosure confirmations.
:::

:::card{title="Training & Development"}
Identify coaching opportunities and measure improvement in agent performance over time.
:::
::::

## Troubleshooting

:::accordion{title="Evaluation criteria returning unexpected results"}
- Review your prompt for clarity and specificity
- Test with sample conversations to validate logic
- Consider edge cases in your evaluation criteria
- Check if the transcript contains sufficient information for evaluation
:::

:::accordion{title="High frequency of 'unknown' results"}
- Ensure your prompts are specific about what information to look for - Consider if conversations contain enough context for evaluation - Review transcript quality and completeness - Adjust criteria to handle common edge cases
:::

:::accordion{title="Performance considerations"}
- Each evaluation criterion adds processing time to conversation analysis
- Complex prompts may take longer to evaluate
- Consider the trade-off between comprehensive analysis and response time
- Monitor your usage to optimize for your specific needs
:::

:::callout{intent="info"}
Success evaluation results are available through [Post-call Webhooks](/guides/elevenagents-workflows-post-call-webhooks) for integration with external systems and analytics platforms.
:::

## Related pages

- [Administration](./administration-index.md)
- [API reference](./api-reference-index.md)
- [Changelog](./changelog-index.md)
- [ElevenAgents](./elevenagents-index.md)
- [ElevenAPI](./elevenapi-index.md)
- [ElevenCreative](./elevencreative-index.md)
- [ElevenLabs Documentation Docs](../index.md)
- [General Troubleshooting FAQ](./troubleshooting-index.md)
- [General Website FAQ](./website-index.md)
- [Help Center](./help-center-2-index.md)

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