# HubSpot

## Overview

Connect your ElevenLabs AI agents with [HubSpot](https://www.hubspot.com/) CRM to manage contacts, companies, and deals. This integration enables your agents to create and update CRM records, search for existing data, and automate sales and marketing workflows.

## Capabilities

| Capability                | Support                                    |
| ------------------------- | ------------------------------------------ |
| Zero retention mode (ZRM) | Not supported                              |
| Attachments in tools      | Not supported — tools operate on text only |

## Setup

This integration uses a **HubSpot Private App** token for authentication.

::::steps
:::step{title="Create a Private App in HubSpot"}
Go to **Development** > **Legacy apps** in your [HubSpot account](https://developers.hubspot.com/docs/api/private-apps) and click **Create legacy app** > **Private**. Grant it the CRM scopes your agent needs (e.g., `crm.objects.contacts.read`, `crm.objects.contacts.write`).
:::

:::step{title="Copy the access token"}
After creating the app, copy the generated access token. It starts with `pat-`.
:::

:::step{title="Connect in ElevenLabs"}
In the ElevenLabs integration setup, paste your private app token in the **Private App Access Token** field.
:::
::::

:::callout{intent="note"}
This integration currently only supports US-hosted HubSpot accounts (`api.hubapi.com`). EU-hosted accounts (tokens starting with `pat-eu1-`) are not yet supported.
:::

## Demo video

:::callout{intent="note"}
This demo uses legacy webhook tools. If you’re using the native HubSpot integration, the tools are configured automatically — no manual webhook setup is needed.
:::

https://www.loom.com/embed/cfb64cb7fc2a406489ef96e7c47d14c0?sid=f29bd120-8f33-4e34-a02b-85184da8deb2

HubSpot Integration Demo

## How it works

::::steps
:::step{title="Customer identification"}
The agent asks the caller for an identifying detail such as their email address, then searches the CRM to verify whether a record exists.
:::

:::step{title="Understand call intent"}
The agent asks the caller about the purpose of their call. This step can be adapted to your particular workflow.
:::

:::step{title="Get previous interactions"}
The agent fetches previous interactions from the CRM using the contact ID retrieved during identification.
:::

:::step{title="Ticket creation"}
The agent discusses the issue with the caller, relates it to any previous interactions, and creates a ticket for follow-up items.
:::
::::

## Useful links

- [HubSpot API documentation](https://developers.hubspot.com/docs/api/overview)
- [Private Apps guide](https://developers.hubspot.com/docs/api/private-apps)
- [CRM API reference](https://developers.hubspot.com/docs/api/crm/understanding-the-crm)

## Related pages

- [Administration](./administration-index.md)
- [API reference](./api-reference-index.md)
- [Changelog](./changelog-index.md)
- [ElevenAgents](./elevenagents-index.md)
- [ElevenAPI](./elevenapi-index.md)
- [ElevenCreative](./elevencreative-index.md)
- [ElevenLabs Documentation Docs](../index.md)
- [General Troubleshooting FAQ](./troubleshooting-index.md)
- [General Website FAQ](./website-index.md)
- [Help Center](./help-center-2-index.md)

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