# Analytics

The analytics dashboard shows business performance metrics and receptionist contribution over time.

## Dashboard metrics

### Key performance indicators

The top of the dashboard shows three headline numbers with week-over-week trends:

| Metric          | What it measures                          |
| --------------- | ----------------------------------------- |
| **Revenue**     | Total revenue from bookings in the period |
| **Bookings**    | Number of appointments booked             |
| **New clients** | First-time customers added                |

Each metric shows a trend arrow and percentage change compared to the previous period.

### Detailed charts

Below the KPIs, the dashboard displays:

| Chart                    | What it shows                                |
| ------------------------ | -------------------------------------------- |
| **Call count**           | Number of inbound calls over time            |
| **Call-to-booking rate** | What percentage of calls result in a booking |
| **Bookings by channel**  | Breakdown: Agent vs Website vs Manual        |
| **Average call length**  | How long calls typically last                |

## Time range

Select different time periods to analyze:

- Last 7 days (default)
- Last 30 days
- Custom date range

## Reading your analytics

### High call-to-booking rate

A high conversion rate (calls to bookings) indicates the receptionist is converting inquiries into appointments. If the rate is low, consider:

- Updating your knowledge base so the receptionist answers questions confidently
- Adding more services or availability
- Reviewing call transcripts to spot issues

### Growing new clients

An upward trend in new clients indicates the receptionist is handling first-time callers and capturing their information.

### Revenue tracking

Revenue is calculated from booked services and their prices. It reflects scheduled value, not collected payments.

:::callout{intent="tip"}
Check analytics weekly to spot trends early. A drop in call-to-booking rate might mean your
availability is too limited or your services need updating.
:::

## Related pages

- [Administration](./administration-index.md)
- [API reference](./api-reference-index.md)
- [Changelog](./changelog-index.md)
- [ElevenAgents](./elevenagents-index.md)
- [ElevenAPI](./elevenapi-index.md)
- [ElevenCreative](./elevencreative-index.md)
- [ElevenLabs Documentation Docs](../index.md)
- [General Troubleshooting FAQ](./troubleshooting-index.md)
- [General Website FAQ](./website-index.md)
- [Help Center](./help-center-2-index.md)

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