# Zapier

The Zapier integration connects your receptionist to over 5,000 apps through Zapier’s MCP (Model Context Protocol) server. Supported categories include CRMs, email marketing, project management, and more.

## How it works

Unlike traditional Zapier integrations with triggers and actions, Reception.ai connects to Zapier via MCP. The receptionist and assistant can **call Zapier actions directly** during conversations in real time, based on conversation context.

## Setting up Zapier

::::steps
:::step{title="Enable the integration"}
Go to **Integrations** → click **Zapier** → Enable.
:::

:::step{title="Connect your Zapier account"}
Follow the setup steps (7-step tutorial) to link your Zapier account via `mcp.zapier.com`.
:::

:::step{title="Configure actions in Zapier"}
In your Zapier account, set up the actions you want your receptionist to have access to.
:::

:::step{title="Refresh tools"}
Back in Reception.ai, click **Refresh tools** to pull available actions from Zapier.
:::

:::step{title="Assign tools"}
Choose which Zapier actions are available to your customer-facing receptionist, business assistant, or both.
:::
::::

## What you can do

Example automations your receptionist can trigger mid-call:

| During a call…                           | Zapier action                                    |
| ---------------------------------------- | ------------------------------------------------ |
| Caller wants to be added to mailing list | Add contact to Mailchimp                         |
| New appointment booked                   | Create event in Google Calendar, notify in Slack |
| Caller reports an issue                  | Create ticket in Zendesk or Jira                 |
| New client identified                    | Create contact in HubSpot or Salesforce          |
| Caller requests a callback               | Create task in Asana or Notion                   |

## Tool assignments

Each Zapier action can be assigned to:

- **Customer-facing receptionist** — Used during phone calls
- **Business assistant** — Used in dashboard chat
- **Both** — Available everywhere

:::callout{intent="note"}
Zapier integration requires the **Plus** plan or higher.
:::

## Related pages

- [Administration](./administration-index.md)
- [API reference](./api-reference-index.md)
- [Changelog](./changelog-index.md)
- [ElevenAgents](./elevenagents-index.md)
- [ElevenAPI](./elevenapi-index.md)
- [ElevenCreative](./elevencreative-index.md)
- [ElevenLabs Documentation Docs](../index.md)
- [General Troubleshooting FAQ](./troubleshooting-index.md)
- [General Website FAQ](./website-index.md)
- [Help Center](./help-center-2-index.md)

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