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Analytics

The analytics dashboard shows business performance metrics and receptionist contribution over time.

The top of the dashboard shows three headline numbers with week-over-week trends:

Metric What it measures
Revenue Total revenue from bookings in the period
Bookings Number of appointments booked
New clients First-time customers added

Each metric shows a trend arrow and percentage change compared to the previous period.

Below the KPIs, the dashboard displays:

Chart What it shows
Call count Number of inbound calls over time
Call-to-booking rate What percentage of calls result in a booking
Bookings by channel Breakdown: Agent vs Website vs Manual
Average call length How long calls typically last

Select different time periods to analyze:

  • Last 7 days (default)
  • Last 30 days
  • Custom date range

A high conversion rate (calls to bookings) indicates the receptionist is converting inquiries into appointments. If the rate is low, consider:

  • Updating your knowledge base so the receptionist answers questions confidently
  • Adding more services or availability
  • Reviewing call transcripts to spot issues

An upward trend in new clients indicates the receptionist is handling first-time callers and capturing their information.

Revenue is calculated from booked services and their prices. It reflects scheduled value, not collected payments.

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