Zapier
Connect Reception.ai to thousands of apps through Zapier's MCP server.
The Zapier integration connects your receptionist to over 5,000 apps through Zapier’s MCP (Model Context Protocol) server. Supported categories include CRMs, email marketing, project management, and more.
How it works
Section titled “How it works”Unlike traditional Zapier integrations with triggers and actions, Reception.ai connects to Zapier via MCP. The receptionist and assistant can call Zapier actions directly during conversations in real time, based on conversation context.
Setting up Zapier
Section titled “Setting up Zapier”Enable the integration
Go to Integrations → click Zapier → Enable.
Connect your Zapier account
Follow the setup steps (7-step tutorial) to link your Zapier account via
mcp.zapier.com.Configure actions in Zapier
In your Zapier account, set up the actions you want your receptionist to have access to.
Refresh tools
Back in Reception.ai, click Refresh tools to pull available actions from Zapier.
Assign tools
Choose which Zapier actions are available to your customer-facing receptionist, business assistant, or both.
What you can do
Section titled “What you can do”Example automations your receptionist can trigger mid-call:
| During a call… | Zapier action |
|---|---|
| Caller wants to be added to mailing list | Add contact to Mailchimp |
| New appointment booked | Create event in Google Calendar, notify in Slack |
| Caller reports an issue | Create ticket in Zendesk or Jira |
| New client identified | Create contact in HubSpot or Salesforce |
| Caller requests a callback | Create task in Asana or Notion |
Tool assignments
Section titled “Tool assignments”Each Zapier action can be assigned to:
- Customer-facing receptionist — Used during phone calls
- Business assistant — Used in dashboard chat
- Both — Available everywhere