HubSpot
Connect your ElevenLabs agents with HubSpot CRM
Overview
Section titled “Overview”Connect your ElevenLabs AI agents with HubSpot CRM to manage contacts, companies, and deals. This integration enables your agents to create and update CRM records, search for existing data, and automate sales and marketing workflows.
Capabilities
Section titled “Capabilities”| Capability | Support |
|---|---|
| Zero retention mode (ZRM) | Not supported |
| Attachments in tools | Not supported — tools operate on text only |
This integration uses a HubSpot Private App token for authentication.
Create a Private App in HubSpot
Go to Development > Legacy apps in your HubSpot account and click Create legacy app > Private. Grant it the CRM scopes your agent needs (e.g.,
crm.objects.contacts.read,crm.objects.contacts.write).Copy the access token
After creating the app, copy the generated access token. It starts with
pat-.Connect in ElevenLabs
In the ElevenLabs integration setup, paste your private app token in the Private App Access Token field.
Demo video
Section titled “Demo video”https://www.loom.com/embed/cfb64cb7fc2a406489ef96e7c47d14c0?sid=f29bd120-8f33-4e34-a02b-85184da8deb2
HubSpot Integration Demo
How it works
Section titled “How it works”Customer identification
The agent asks the caller for an identifying detail such as their email address, then searches the CRM to verify whether a record exists.
Understand call intent
The agent asks the caller about the purpose of their call. This step can be adapted to your particular workflow.
Get previous interactions
The agent fetches previous interactions from the CRM using the contact ID retrieved during identification.
Ticket creation
The agent discusses the issue with the caller, relates it to any previous interactions, and creates a ticket for follow-up items.